Have you ever been walking past a store and felt an inexplicable pull to walk in?

Something about it was so captivating and interesting that you couldn't resist taking a look around. Achieving that effect is Edge Concepts' specialty.

We're leaders in innovative retail design that attracts customers, so they want to spend and tell everyone about their experience.


Why Edge?

If you want your business to thrive, you've got to stand out.

We've handpicked a team of winning industrial and interior designers who have worked with the country's biggest brands, creating spaces that shine.

We'll immerse ourselves in your brand before devising a concept that brings your vision to life. We can oversee the construction and fit-out too, so you'll return to a standout space that's ready to go. All you have to do is start serving that queue of customers.

Edge Concepts is available for retail and commercial interiors.


The brains behind the business:

Edge Concepts is headed by Richard Oakley and Fonda Valasis, who have almost 50 years of retail design experience between them. They both worked as in-house store designers for some of Australia's biggest brands before establishing Edge in 2000. The result is a creative, commercially-minded company with a clear focus on store designs that look great and, most importantly, get results.

Richard and Fonda oversee the design team, but remain hands-on with clients, providing a sounding board for ideas or helping customise solutions to specific problems


"We've doubled our men's shoe sales, thanks to Edge"

"We use Edge Concepts for all of our shop designs – they've done six in total and we couldn't be happier. After we overhauled our Highpoint store, our sales of men's shoes doubled and we've exceeded all expectations for our Sydney Central store. Now I'll shoot them the store plan before I even start talking leases with shopping centres and they'll tell us if it will work. It's really great when you can have someone to work with from the beginning."


Jane Mance, Windsor Smith Owner